Quick Thoughts and Advice For Real Twitter Success
Twitter Advice: Useful. Relevant. Interesting.
Hammer those words into your head and recite them like a mantra every time you sit down to write anything that's meant to instruct or entertain.
If you know your audience, you'll know what they'll find useful and relevant.
You'll never get it right for everyone, of course, but you don't have to. If you're close enough often enough, you'll earn a reputation with your followers that will carry you through the misfires.
Some definitions might be in order, especially for the folks who wonder how this applies to Twitter.
Useful: It accomplishes a purpose for the reader.
Relevant: It matters to them. (Yes, it's that simple.)
Interesting: It engages them, involves them and makes them want to know more.
Simple, yes? Yet the word "relevant" has become a buzzword. That says something very bad about the state of the Net…
This post is inspired by Paul Myers work in his book “Need To Know”
